Humans are inherently prone to gambling. People seek to challenge themselves, embrace uncertainty, and feel more in charge of their luck and destiny when they engage in risky activities, whether it’s playing a dangerous sport, trading cryptocurrencies, or gambling online. The thrill it provides has kept gambling relevant in the modern day, especially as betting has shifted online.
Markets Eyed by Casinos
Despite of the negative impact of pandemic on the health sector on 2020, some other industries benefited from it including the convetional casino. As a result, there is a projected massive growth for the online gambling industry.
Throughout Europe
With a projected 53.2% share, Europe is poised to take the lead in distribution. Germany, Sweden, and the Netherlands—which were once accounted for by the remote gambling Malta Gaming Authority (MGA) license—have firmly strengthened the trend towards national regulation, which is an important driver in the development of this usually leading market.
The area’s number of licenses to operate online casinos has been on the rise since 2018.
Asia Together with the Middle East
Even though there are certain cultural variations, a large portion of the market still comes from Asia and the Middle East (27.8%). The estimated total worth of the Asian internet gambling sector is 72 million USD, according to certain sources.
Latin America
If you’re looking for the most watched region this year, it’s Latin America. The region’s gambling sector is booming because to recent positive changes to the regulatory environment; the region now ranks third in gaming industry share, making it an ideal location for an online casino.
Africa
In terms of internet gambling and betting, Africa has become the new Klondike. The global market share of online gambling for Africa as of today is 1.1% and is projected to grow more.
Most Played Casino Games
Slot machines have been popular since then and it captivated gamers around the world. Moreover, the table games, that need skills, still remain to be an essential part of casino gaming. Those who want to hone their reasoning and analytical skills often play live or RNG versions of baccarat, blackjack, and poker.
Markets Aiming at Sports Betting
Overall gambling statistics are comparable and generally follow the same patterns, and the geography of bettors is not much different from the geography of casino players. But we should pay extra attention to a few potential markets that are growing rapidly.
Nigeria
Because of their rich history and vibrant culture, Nigerians are famously passionate about sports, particularly football. Because of this, sports betting is getting all the attention in this area, while casinos are just serving to bolster the industry.
Brazil
The Latin American region and Brazil in particular have enormous potential as online gambling destinations; the nickname “sleeping giant” has stuck with Brazil for some time now.
India
An optimised website or app for mobile use is crucial in the Indian industry, where demand for mobile-friendly online gaming is on the rise. Cricket, football, and badminton are three of the most popular sports in the area, and they should be included prominently alongside other sports from across the world.
Sports Betting Favorites
Looking at the most watched sports shows no change: football is still at the top. Sports like hockey, basketball, and tennis get a lot of interest from players all over the world, even though their popularity varies greatly across markets.
Comparison of Casino and Sportsbook Audiences: What Commonalities and Differences Exist?
Now that we’ve taken a thorough look at casinos and sports betting, what are the key similarities and contrasts between both audiences? The authenticity, logic, and naturalness of this pairing are determined by the brand’s strategy, which is why it’s crucial to have a clear response to this question for any business.