South Korea’s 2021 Season of K League games can now be viewed internationally, free of charge, via Sportradar’s over-the-top online sports streaming platform. Through K League TV (tv.kleague.com) football fans from any country can view live and on demand game coverage of the Korea Professional Football League for K League 1 and K League 2 divisions. Additionally, K League TV will also present game highlights, behind-the-scenes features and relevant interviews.
According to Dylan Chuan, Sportradar Sales Director, Audiovisual and the Doojin Sa K League Head of Broadcasting, Content and Distribution, they signed the multi-year partnership with K League in 2019 to expand the sport data company’s international reach. The partnership is also aligned with K League’s goals of giving Koreans, particularly K League fans worldwide, the opportunity to watch the full games of K League 1 and K League 2 divisions.
As of the moment, the primary goal is to stream K League content in countries where there is high sports consumption yet at the same time, do not have rights agreements in place. That being the case, Sportradar’s over-the-top streaming service will be free to access during the first stage of the rollout. Once they move on to the next phase in countries requiring media rights deals, Smart TV and mobile apps will be implemented as means of delivering K League content.
Sportradar is well known in the global sport betting industry as the leading provider of sportsbook software solutions in relation to sports data, betting odds and broadcast media. The company is in partnership with about 450 bookmakers including the 4 giants in the sports betting industry, namely Bet 365, Ladbrokes, William Hill and Paddy Power; creating betting odds across 40 sports.
Apparently, these include the local bookmakers offering 토토사이트 (toto betting site) in Korean language for the benefit of avid Korean punters not well-versed in the use of English language.
Sportradar’s Over the Top (OTT) sports-dedicated streaming platform delivers content over the Internet space, enabling sports rights holders to expand their reach worldwide by way of a global OTT offering. They can also leverage the online streaming platform in attracting more advertisers and/or sponsorship offers for their respective sports league.
About the 2021 Korea Professional Football League
The 2021 season of the Korea Professional Football League will take place in two stages. The first is for the Regular Rounds of round robin in which 12 teams will compete in 2 or 3 rounds. The first phase kicked off last February 27, 2021 and will run up to October 3.
After which, the second and final phase will proceed with a 2-tier Final A and Final B round division, with 6 teams playing in each final round. A team’s inclusion in either the Final A and Final B tier, will be decided on the basis of their regular round performance.